What is this increasing popularity due to? Maybe due to being a great way of staying in touch with friends that we don't usually get to see in real life, maybe because it's the best way to keep up with the latest news in the world, maybe because it's a window to the Internet where we can entertain ourselves with viral videos and content, maybe due to its addictive games of the likes of Candy Crush or Farmville that were later launched as mobile apps or maybe just because it's the easiest way to snoop on anyone else's life without them realizing. And it's a services that can be used on any platform as proven by the fact that we can now download Facebook for PC. More than 10 years after, Facebook has become the most popular social network in the world, way ahead of any other one, with more than 1.7 billion users and expecting to reach 2 billion in a short period of time.

If there's a social network par excellence, that's definitely the one created by Mark Zuckerberg around 2004 and initially conceived for Harvard University students.

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