If either of these keywords were helpful to your business, you’d want to identify them as you conduct SEO keyword research. On the other hand, a person keen to know the average lifespan of a golden retriever might type the keyword “average lifespan of golden retriever” into a search engine. SEO keyword research is the process of identifying search terms, phrases, and questions that people key into search engines to look for information.įor example, a person deciding whether to buy an iPhone or a Samsung Galaxy smartphone might use the keyword “iphone vs samsung” for their online search. What is SEO keyword research and why should you do it? Keep reading as we explore its importance for reaching a global audience, and the four stages for conducting effective international SEO keyword research. To enhance your website’s rankings in the international markets, you will hence need to conduct not just regular SEO keyword research, but international SEO keyword research. Do you typically take such issues into account during a local keyword research exercise? Probably not. Cultural differences may also affect the keywords that global searchers use for their online searches. For one, such website visitors may speak languages that aren’t the same as yours. That’s because when you start targeting international website traffic, there are entirely new considerations to cater for.

This general framework can achieve spectacular results when applied to a local SEO (search engine optimization) campaign, but it needs some adaptation for the international scene.

If you’re reading this, you may already have some basic knowledge of keyword research – from brainstorming keyword ideas, analyzing them in a keyword research tool, and shortlisting your target keywords.

Seo keyword analysis